Adidas Originals P.O.D. System experience @ White Street Market

Client: Adidas, NSS
Services: Illustration, Consulting
Adidas and NSS reached out to create an illustration for the preview event of the P.O.D. System, a new silhouette inspired by the Adidas tradition, at White Street Market in Milan.
They also called Finnano Fenno, Laro Lagosta and Federico Giuliani to make 3 more posters.
I met the other illustrators at the event. Adidas and NSS asked us to collaborate in loco on a unique poster for the P.O.D. System.
The poster was shown during a meet & greet with the artists at the Adidas Originals store in via Alessio di Tocqueville 11, in Milan, in a relaxed atmosphere at sunset.